Personal Branding

What is personal branding?

Personal branding is a set of coherent measures that attempt to shape and influence the public perception of a person over time.

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Phase 1

Strategy

 

  • Check the situation
  • Strategy brochure
  • Content strategy and alternatives

      In 7 days

Day 1

Online Meeting

With:

- Clinical Psychologist

- Lecturer

For:

- neo-pi-ppt test

The Big Five

1- Neuroticism

Anxiety, Angry Hostility, Depression, Self-Consciousness, Impulsiveness, Vulnerability

2-Extraversion

Warmth, Gregariousness, Assertiveness, Activity, Excitement-Seeking, Positive Emotions

3-Openness

Fantasy, Aesthetics, Feelings, Actions, Ideas, Values

4-Agreeableness

Trust, Straightforwardness, Altruism, Compliance, Modesty, Tender-Mindedness

5-Conscientiousness

Competence, Order, Dutifulness, Achievement Striving

Day 2

Online Meeting

With:

- Clinical Psychologist

- Lecturer

For:

- Human Resources Specialist

Personality traits
Perspective of values and beliefs
Personal mission

Day 3

Online Meeting

With:

- Creative Director

For:

- Ikigai

- Slogan

Day 4

Online Meeting

With:

- Market Specialist

For:

- Strengths

- Weaknesses

- Opportunities

- Threats

Day 5

Online Meeting

Market Specialist

With:

- Market Specialist

For:

- Target Audience

- Place in Thoughts

 - Segments

 - Demographic

 - Behaviour

 - Needs & Fears

Day 6

Online Meeting

With:

- Digital Marketer

For:

- Social Networks

- Content Strategy

Day 7

Meeting

With:

- Art Director

- Photographer

- Senior Graphic Design

For:

- 3 Personal Photoshoots

- Personal Sign

 

Phase 2
 

Infrastructures

  • media kit
  • Content production

The most important tools

  • Photos and illustrations
  • Introduction together with working documents
  • Videos of participation in conferences and lectures and…
  • Creating a personal website
  • Creating or updating social
  • networks
  • Setting up an email marketing platform

Phase 3
 

Improve skills