Visual identity is the set of visual and graphic information that shows who a brand is and how it differs from others. In other words, it describes everything that customers can physically see, from the logo to the interior design of a store. This is what makes a company or brand recognizable. This is one of the most important aspects of any marketing or advertising campaign.
Creating an emotional impact on the viewer
To inform the viewer about the essence of the brand and the services or products offered.
Unifying the many different aspects of a company through a uniform appearance.
In branding, a brand’s visual identity is “what you see”.
It is one of the most important features that ensure your brand is recognizable, but more importantly, that it stands out from the competition.
Words are windy, and therefore your audience expects something more concrete.
Every company needs to know its brand identity and be able to rely on it.
Having a brand book means having all the designs a company needs, which saves a lot of money in addition to visual coordination.
It goes without saying that we are usually attracted to something because we like the way it looks.
Are your images suitable for your target audience? Does your design evoke the right emotions? Any visual design associated with your brand should be suitable for a specific person, purpose or situation.
Is it recognizable? Will consumers remember it?
Good designs are uncomplicated and easy to understand. Simplicity creates clarity.
While visual identities should be reasonably flexible and adaptable, they should evolve with a brand. It must have a visual identity that remains consistent and relevant over time.
Can it be easily produced for any medium? Remember that your visual material will be used in digital and print media as well as interiors. Your visual identity should allow for this
Basic Element Overview
Brand Mark
